top of page

Kaizen, continuous improvement.

While the end goal of every athlete is to get faster, it is this process of continual improvement and the relentless pursuit of perfection that ultimately bring results. To us, Kaizen means being in the moment and performing every task to the best of your ability.


Do your best in every moment, embrace the process and enjoy the journey.


For more than a decade, I have helped athletes of all levels achieve more than they thought possible through a winning combination of art and science. I am a committed, empathetic, and driven coach dedicated to helping you optimize your training around your schedule. As a husband, father of two and competitive athlete myself—I get it.

As the former Director of Education at TrainingPeaks, I spent years teaching coaches how to use data to plan, analyze and track performance of athletes at all levels across an array of endurance goals. While I do utilize all of the latest science and tools in my coaching, I generally like to keep it simple, and I emphasize the importance of the mind-body connection in athletic performance. My ultimate goal is to help you find your limits and then push beyond them in order to achieve things you never thought possible, whether it’s finishing your first 100 mile mountain bike race, or winning a championship.

Dave Schell - Owner/Head Coach
Years of Coaching Experience: 12

Years of racing experience: 20

Areas of Expertise: MTB, Gravel, CX

Profesional Qualifications:

USAC Level 2 Coach

TrainingPeaks Level 2 Coach

TrainingPeaks Power Certified

Best Bike Split Coach Ambassador

Former Director of Coach Education at TrainingPeaks (2013-2019)

SafeSport Certified

Some of the notable races we have coached or participated in.

  • Unbound

  • Gravel Worlds

  • Barry Roubaix

  • Crusher in the Tushar

  • Leadville 100 MTB


  • Iceman Cometh

  • Park City Point 2 Point

  • Breck Epic

  • Single Track Six

  • BC Bike Race

  • Moab Rocks

  • XCO World Cup

  • Pro XCT

  • Bike Packing

  • Steamboat Stinger

  • Belgian Waffle Ride

  • True Grit

  • Bailey Hundo

  • Cohutta 100

  • Skyway Epic

  • Butte 100

  • Moran 166

  • Rasputista

bottom of page