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Kaizen: continuous improvement.

Getting faster is the goal, but it's the process of relentless, incremental improvement that actually gets you there. To me, Kaizen means showing up fully, performing every task to the best of your ability, and trusting that the work compounds.

Do your best in every moment. Embrace the process. Enjoy the journey.

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I live for the dirt. Whether I'm pinning a number at Leadville 100 or grinding through Unbound 200, mountain biking and gravel racing aren't just what I coach, they're how I spend my weekends. That shared experience is the foundation of how I work with athletes.

 

For over 15 years, I've helped riders of all levels achieve more than they thought possible, from first-timers crossing a 100-mile finish line to age group podiums and World Cup qualifiers. My approach blends the latest training science with the art of listening: to data, yes, but more importantly, to you.

 

As a full-time professional myself, I understand what it means to train on a real schedule. Squeezing performance out of limited time isn't a workaround, it's a skill, and it's one of the things I do best.

 

Before launching Kaizen Endurance, I served as Director of Education at TrainingPeaks, traveling the world with Joe Friel to teach coaches how to use data to plan, analyze, and track performance. I bring that same rigor to every athlete I work with, without burying you in numbers. I keep it simple, emphasize the mind-body connection, and focus on what actually moves the needle for off-road endurance athletes.

 

My goal is straightforward: find your limits, then help you push past them.

 

Hear me talk training on my podcast, Training Babble.

Dave Schell - Owner/Head Coach
Years of Coaching Experience: 15

Years of racing experience: 20

Areas of Expertise: MTB, Gravel, CX

Profesional Qualifications:

TrainingPeaks Power Certified

Best Bike Split Coach Ambassador

Former Director of Coach Education at TrainingPeaks (2013-2019)

Some of the notable races we have coached or participated in.
 

  • Unbound

  • Gravel Worlds

  • Barry Roubaix

  • Crusher in the Tushar

  • Leadville 100 MTB

  • STBT GRVL

  • Iceman Cometh

  • Park City Point 2 Point

  • Breck Epic

  • Single Track Six

  • BC Bike Race

  • Moab Rocks

  • XCO World Cup

  • Pro XCT

  • Bike Packing

  • Steamboat Stinger

  • Belgian Waffle Ride

  • True Grit

  • Bailey Hundo

  • Cohutta 100

  • Skyway Epic

  • Butte 100

  • Moran 166

  • Rasputista

©2026 Kaizen Endurance, LTD

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