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Coaching for athletes with big goals and real lives.

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You don't need cycling to be your entire life to take your performance seriously.

 

Individualized gravel and mountain bike coaching built around your goals, your training, and the life you have outside of cycling.

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But is it the right work?

You're training consistently. You've got a big goal on the calendar. And you're trying to balance it all with a career and a family. So why does it still feel like you're guessing? You don't need more workouts. You need to know you're doing the right work at the right time.

More than a training plan.

Every part of the plan works together toward the same goal: getting you to the start line ready, and to the finish line strong.

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Individualized Training

Your plan is built around your goals, your schedule, and how your body actually responds, not pulled from a generic template.

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Analysis & Feedback

Every ride gets reviewed. I look at your data and how you're feeling, then adjust the plan so you keep progressing without overreaching.

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Race Preparation

We build in race-week and race-day prep, pacing, nutrition, and equipment checks so you show up ready, not just fit.

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Real-Life Flexibility

Travel, work trips, and family life happen. Your plan adjusts with you so a missed week never derails the season.

I've spent my career studying endurance performance and teaching it.

Dave Schell, Founder of Kaizen Endurance

16+ years coaching and 20+ years racing gravel and mountain bikes. Former Director of Education at TrainingPeaks, where I taught coaches alongside Joe Friel. I specialize in gravel and MTB athletes who want their training grounded in real data, not guesswork.

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The work has to translate to race day.

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Skyler K., MTB and Gravel

"Coach Dave got me to the Leadville 100 MTB buckle, something I wasn't sure was possible given my season. After breaking my arm a few months before race day, he pivoted my whole plan and still got me race ready on minimal training time."
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Dale J., MTB and Gravel

"Coach Dave gave me the road map to be successful at Leadville. I would have never pushed myself as hard in training or pre-ridden the race sections without him. I finished Leadville in 9:13, only because of Kaizen Endurance."
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Kristin K., MTB and Gravel

"Working with Dave has been a game changer. He jumped in mid-season when I needed guidance most and has been a steady, insightful presence ever since. He helped me rediscover joy in gravel racing after an injury."

What does coaching actually include?

✓ Individualized TrainingPeaks training

✓ Structured workouts

✓ Regular workout review

✓ Ongoing coach feedback

✓ Training adjustments

✓ Power/HR & RPE analysis

✓ One-on-one coaching calls

✓ Race pacing & strategy

✓ Fueling guidance

✓ Equipment considerations

✓ MTB/gravel skills guidance

✓ Race-specific preparation

You're not paying me to put workouts on a calendar. You're hiring me to help you make better decisions about your training.

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HAVE A BIG GOAL?

Let's figure out what it takes to get you there.

Your first 100 mile race. Your fastest gravel season yet. Whatever the goal, let's build the plan that gets you there.

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